What is boxing?
Boxing is a combat sport that has been around for thousands of years. It also became an official Olympic event in 688 B.C. This sport involves two opponents punching each-others with padded gloves using just their hands, usually the fight lasts for 3-12 rounds, where each round lasts for 3 minutes.
How media affects boxing? With the introduction to pay per view, people from all over the world can watch boxing matches through their TVs, cellphones… pay per view increased the numbers of timeouts in boxing so that mor advertisement can be played in the boxers resting time, it also allows the companies to advertise their brand by sponsoring the fighters in a way where the fighter wears the brand that is sponsoring him so the people watching will notice the brands logo.

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