How media affects boxing?  

With the introduction to pay per view, people from all over the world can watch boxing matches through their TVs, cellphones…  pay per view increased the numbers of timeouts in boxing so that mor advertisement can be played in the boxers resting time, it also allows the companies to advertise their brand by sponsoring the fighters in a way where the fighter wears the brand that is sponsoring him so the people watching will notice the brands logo.